According to statistics, there are almost 4.5 billion Internet users in the world today. Just imagine how many potential customers among them, with whom you are not yet familiar.

Due to the rapid and universal spread of Internet advertising, today is rapidly gaining popularity. Along with this, there is also a continuous expansion of its goals, opportunities, and types. At the moment, experts count several dozen types of advertising on the Internet, as well as ways of its placement. Each of them is designed to solve a specific problem and has some features. How not get lost in all this diversity? In this, I will help you today. I'll distinguish the most necessary and popular types of advertising on the Internet, we'll study their advantages. I also consider the cases in which you should use a certain type of advertising and how much it will cost.

Business Photography - What Is It?

What does the phrase "business photography" even mean? There may be several variants:

• so, call a business portrait for executives of firms;
• have in mind a high-quality photo for a resume, for example, for a leading specialist who wants to be promoted;
• women's business portrait;
• a corporate photo session (most often photos of employees are needed for posting on the company's website).

These are the basic concepts customers put into the concept of "business photography," as well as the types of photography services they search for by entering this query into search engines.

Business Photography

The purpose of the business photo is already clear from its name - it should show the traits and character traits that will interest future employers, partners, voters. In other words, with the help of this commercial product, it is possible and necessary to inform about business qualities of the person to the target audience marked in advance. How to do it is another question. Business photo shoots are held either in the studio or in the client's office.

Advertising on The Internet

Internet advertising has become one of the most widespread types. It is gradually replacing other types of advertising, filling even niches that were not used before. For example, ads can now be seen while watching short videos, while reading personal messages, on pages of social networks.

Types of Advertising on The Internet:

• Search engine promotion of websites;
• Contextual advertising, which appears only when a person enters in the browser queries of interest;
• Banners that appear when you open the site;
• Social networks, where interest groups are created, offers and ads pop up;
• Teaser advertising displayed on the pages of sites and presented in the form of untold phrases, questions, vivid statements, or moving objects;
• Viral advertising, reminiscent of grapevine, transmits messages, interesting offers, reviews, etc.

The Benefits of Advertising Your Business

Contextual advertising often helps to attract the attention of the target audience, as it is shown only when the user is looking for information about a product, service, seeks to learn more about the cost or functionality. For example, a person who is planning to install plastic windows is presented with a number of articles on this topic. Opening one of the articles, the person sees a link to a site that installs windows. It is likely that this information will be useful and the window installation company will have a new customer. However, contextual advertising should be used wisely, not overloading it with articles, not using repetition of key phrases, which cause only irritation and a desire to close the text.

The Advantages of Advertising

• The speed of results. Quality useful for user’s article generates a lot of interest, and therefore, advertising is in demand. This is the main advantage of contextual advertising, as opposed to search engine promotion sites, which usually takes much more time;
• The ability to show their ads before competitors. This is achieved by assigning a higher price per click;
• The advertiser can independently determine which position his ad will be shown;
• Setting certain parameters (targeting), which will provide targeted displays aimed at being more useful for your customers.

Advertising in Social Networks

The possibility of creating groups in social networks is a good opportunity to attract the target audience. But here there are some pitfalls.

• Uniting people with common interests;
• The opportunity to periodically talk about the functionality of the product, its benefits, and advantages;
• Discussion of planned and past events devoted to the show of goods forms a cohesive group;
• Unobtrusive and soft in presenting information;
• Ability to add photos and videos showing the quality and unique features;
• Availability of loyal customers;
• Continuity of updates;
• Demonstrating the stability of the organization;
• Cheapness.

Bottom Line

The essence of contextual advertising is to show ads on thematic sites or search results exclusively to the target audience, selected according to certain parameters. By clicking the user goes to the section of the site with the desired product or service or to the page of the company's group in a social network. Advantages over other types of online advertising:

• Targeting - a wide range of settings allows you to segment users by age, gender, region, interests, and other parameters. Ads will see only people who are ready to buy your product or service. As a result, maximum conversion is achieved and the cost of attracting visitors to the site is significantly reduced.
• Quick launch and real-time management - it takes only a few days to set up, launch, and make updates to your already running campaigns. This makes it possible to react quickly to market changes, increase business competitiveness and maximize your income from sales.
• An optimal choice for young or non-optimized sites - contextual advertising helps achieve high sales figures and quickly increases brand awareness, while the first noticeable results of SEO promotion will be achieved only in a few months.